A publicist is a key to a books success in the media. To view a list of self help publishing companies by country please select a country. While a publicist can help get the word out once your book is printed, a selfpublisher is there standing by your side from the minute you type the words the end all the way through getting the book in readers hands across the world. This selfhelp book for women from motivational speaker cyndie spiegel provides 365 days of exercises, affirmations, and lessons to teach users the power of positivity.
The book is basically a howto on making transitions, whether its career related, such as stayathome moms who want to get back into the work world or the reversal of wanting to stay home with family and giving up a career. In carrots and sticks, theyre homer simpson and mr. A selfpublished physical book is said to have been privately printed. What is a publicist going to do to help sell my book s. Jessie does not work on prescriptive nonfiction, selfhelp, selfpublished authors or business. Chris toedt, author author publicist self employed. We edit your book, including developmental editing, copy editing, and proofreading. A book publicist or book launch specialist will often charge 10k or more. Dunlop explained why traditional publishers focus so much on doing publicity around a book s launch date, within a threemonth or sixmonth window. While publishing houses usually assign an inhouse pro to work on each book, both traditionally published and indie or hybrid authors opt to hire a freelance book publicist to ensure individualized publicity attention for their books. What is the difference between a publicist and a self. Hire a book publicist create a reedsy account to connect with over similar professionals for free quotes and advice. And i was prepared for this book to be good, but not great. The book publicist sits at the back end of the publishing chain and is the team member who pushes the finished book into the marketplace.
Book publicist scott lorenz offers authors book marketing tips and techniques on his blog the book publicist. If you have the financial resources, it can be a great idea to hire a book publicity or marketing firm to help spread the word about your novel, memoir, or collection. Selfhelp publishers directory listing 1 to 10 of 7 self help publishing companies page 1 of 14 of all the publishing houses listed in the directory of self help publishers. The authors that i have known who have had success have taken steps to get an isbn number when they publish, and then network with independent booksellers to get those independent bookstores to. Selfhelp, or selfimprovement, is a selfguided improvement 1economically, intellectually, or emotionallyoften with a substantial psychological basis.
Specializing in book marketing for authors of biography, memoir, autobiography, selfhelp, howto and spiritual books for many years has honed the marketing craft. And here at selfpublishing school, you first have to learn the truth before taking action. Times, sunday times 2016 the workplace attracts all types. Many different selfhelp groupings exist and each has its own focus, techniques, associated beliefs, proponents and in some cases, leaders.
He received coverage on the today show and the oreilly factor and in publishers weekly, usa today, and hundreds of other outlets. Synonyms for selfpublicist include braggart, boaster, brag, braggadocio, bragger, swaggerer, blowhard, blusterer, poser and poseur. Selfpublicist definition of selfpublicist by the free. We never charge authors any fees to publish their work, and we pay 50% royalties. Highly regarded by publishers and authors alike, she has an impressive track record. Calling a publicist after publication date to help with your title is often too. Chris toedt, author author publicist at writing self help books. Without book publicists and selfpromoting or selfpublished authors.
Book publicist scott lorenz is president of westwind communications, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Unlike sales or marketing campaigns, book publicity helps build an authors brand by generating endorsements from media brands. When kevin trudeau self published his book, natural cures they dont want you to know about, in 2005, he hired the blaine group, inc. Her sharply focused, issueoriented, strategic media campaigns, which blend. If youre a selfpublished writer, hiring a book publicist will help you reach a broader audience. If youve written a book and you want that book to sell that gem of yours, the frugal publicist is a volume that you need to read. Many venues love it when authors team up, too, so see if you have any writer friends with books that would appeal to a similar audience and arrange to do panels and discussions instead of individual readings. Heres a brief summary of some of our publishing services. In general, most of those books are or were bestsellers in their. Above mentioned services are a proven means to authors success. Lorenz works with bestselling authors and selfpublished authors promoting all types of books. A common question i get in my private facebook group goes like this. Jump to navigation jump to search this is a list of notable selfhelp books.
The art of publicity for the selfpublishing author reedsy blog. Selfhelp meaning in the cambridge english dictionary. In an insightful blog post, author kristine kathryn rusch succinctly sums up the difference between the authors experience of traditional and selfpublishing. My advice on hiring and working with a publicist jane. The big difference between a publisher s publicity efforts and a selfpublisher s publicity efforts. Book awards authors should enter westwind communications.
Publicist draws on life experiences in writing selfhelp. The inhouse publicist also took on the trade magazines and national media, so my outside publicist and i went to work on local media and internet radio. Tck publishing is a fullservice independent publisher, and we love publishing self help, advice, and personal development books. Writers of selfpublished books should split their tasks with publicists the. Lorenz works with bestselling authors and selfpublished authors promoting all types of books, whether its their. The book publicist book publicist scott lorenz offers. A selfhelp book is one that is written with the intention to instruct its readers on solving personal problems. In the strict sense of the word, a publicist s role is to secure media coverage for your book. Selfhelp book publishing now accepting submissions. Operated out of lafayette, louisiana, acadian house publishing is an independent publishing house that specializes in producing nonfiction titles. With self published books, which arent typically distributed in high. Moreover, smith publicity is widely credited with pushing the credibility of selfpublished book authors to new levels. I am a new yorkbased publicist specializing in the online.
Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. If youre trying to selfpublish enlist the help of friends to be your editors. Some book publicists are employed directly by publishing houses. Denise dudley is a good example of a smith publicity selfhelp author. We see hundreds of indie and selfpublished books every month. Selfpublicist definition and meaning collins english. Self help publicist draws on life experiences in writing selfhelp book. When kevin trudeau selfpublished his book, natural cures they dont want you to know about, in 2005, he hired the blaine group, inc. Why you should never hire a publicist for your book do this instead. How to get selfpublished books into stores and libraries. For instance, the inhouse publicist hit up fiction blogs while we contacted parenting sites. Get highly useful tips to help you gain media coverage for your book. Just because you wrote a new book doesnt mean that your book is guaranteed to sell.
Book publicist scott lorenz is president of westwind communications book marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. Published now and on sale at book stores and online. Large book pr firms sometimes dont take on selfpublished authors because. Selfpublished authors can benefit from the services of a good book publicist, who can help them reach target audiences and introduce them to. Selfpublished authors and book publicity services go handinhand. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. Selfhelp books moved from a niche position to being a postmodern cultural phenomenon in the. A book publicist or book launch specialist will often charge 10k or more, guarantee nothing and focus on things that dont directly sell books. One of the best things an author can do to market their book and generate publicity for it, particularly if it is selfpublished, is to tie the book into something in the news. Self published book marketing for authors smith publicity. From many years agowhen we became the very first book marketing company to secure a fullpage feature story about a selfpublished novel in the new york times, to the everevolving book publicity strategies we continually develop for selfpublished authorswe have earned. He really digs into the ugliness of personal suffering and tells you how to deal.
How to find and work with a book publicistsuccessfully jane. Some of the most successful book publicity campaigns smith publicity has implemented for selfhelp book authors were made possible because. Many great selfhelp books put forth the idea of a divided inner self. Because marketing and publicity help is the most common request i. I am an award winning publicist with a decade of experience managing debut and highprofile book campaigns both fiction and nonfiction. For example if you wrote a book on dieting or healthy eating, tie it into such ideas as healthy holiday eating tips or eating healthy for the summer. An ambitious selfpublicist who rocks that middleaged feather cut. The books take their name from selfhelp, an 1859 bestseller by samuel smiles, but are also known and classified under selfimprovement, a term that is a modernized version of selfhelp. Many authors selfpublish these days, and the book distribution system is set up primarily for people who are published by recognized publishing houses. While the emergence of digital and social media marketing strategies have prompted many publicists to diversify their offering, their first and foremost value add lies in their media network and their ability to sell your story. The books actionable teachings are rooted in positive psychology and neuroscience, as well as cognitive behavioral methods so nothing woowoo here.
Either of your publicists will help you arrange these events, or you can do the footwork yourself. Gisela hausmann used a writeup about her selfpublished emailetiquette book, naked words 2. Founded in 1979, acadian house has published a wide selection of biographies, books dealing with psychology, theology, business, sports, and selfhelp books. Even if your book is the next great american novel, it wont be a success if it. With selfpublished books, which arent typically distributed in high. Publishers are focused on selling as many as possible right after the book goes on sale to avoid returns from bookstores. How to create a book marketing and publicity campaign. I found this book by natalie obando when i was looking for some help with reaching out to movie producers. Susan schwartzman public relations represents both literary fiction and commercial fiction as well as nonfiction titles covering a broad range of subjects. Why you should never hire a publicist for your book do. Publicist specializing in nonfiction titles with crossover appeal from mainstream to christian. It is a story about fearless astronaut mark watney, played by actor matt. Author andy weir wrote the martian in 2011 and its now one of the most popular movies of the day.